Neither snow, nor rain, nor heat, nor gloom of night... BUT on the other hand...

... what WILL stay the postal carrier from swift completion of their appointed rounds is: Poor Legibility!

A postal carrier friend just told me about how much more difficult her job is due to address labels that are ink-jetted on mail. She finds she just can't read them very well. They are blurry due to the ink-jet process (and often upside down on the page due to designers not knowing good postal design). Plus, to fit long addresses onto the mailer area, the type is quite small. So you've got blurry small letters and delayed mail while carriers are forced to take time to try to decipher the addresses. Here's a good place for standards in the marketplace.

Postal regulators take note! It's time to set guidelines for legibility. This will save both money and time—both of which should be inviting savings to the postal industry.

To those of you who produce ink-jetted addresses: Help a postal carrier swiftly complete her appointed rounds without a visual migraine. Review your mailing practices and find a new method that is legible. (An Elder Eye Best Practice Review can get you on the path to more expedient mailings. Contact me if you're interested.)

May swift —and legible— mailings be yours!